Tuesday, 11 January 2011
Planning the Layout of your Magazine
You should by now, have completed the following Research tasks:
I have included some examples of layout drafts below.
- Labelled the conventions of a magazine cover
- Analysed two magazine covers
- Analysed a contents page
- Analysed a double page article
- Created a questionnaire and given it out to at least 10 people (who are your target audience).
- Collated the results and turned them into graphs using Excel.
- Analysed your results and written a magazine proposal.
I have included some examples of layout drafts below.
Front Cover
Contents Page
Double Page Article Page 1
Double Page Article page 2
Magazine Proposal Questions
- Who is your target audience? (think about age, sex, interests and hobbies)
- Will your magazine be a mainstream or niche magazine? What will the magazine be about?
- How often will your magazine come out (you may have asked your audience which they prefer – weekly, fortnightly, monthly)
- How much will your magazine cost? Why did you decide on this?
- How will you design the front cover of your magazine to attract the audience? Did your questionnaire help you to find out what your audience finds most attractive?
- What types of articles will be found inside your magazine? What did the audience say they want to see?
Analysing Double Page Article
1) What does the choice of artist/celebrity featured in the article suggest who the target audience is?
2) What type of language is used in the article? Is the language used informal (e.g. slang that the audience will understand) or does it have a more academic quality? Give examples of words or phrases which are specific to the style of the magazine.
3) What tone does the magazine use to address the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan?) - provide evidence
4) What style of text is used? What font do you think it is (Sans Serif is commonly used)
5) How is the interview laid out? Are various entry points used and why?
6) How are the pages laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience?
7) How is the artist/band/celebrity presented to the audience through the images? How is meaning created through the anchorage text? You may wish to carry out a textual analysis looking at mise-en-scene (setting, costume, body language, colour) and camera shot used. Are they posed images in a studio or are they live shots at a concert or sports event?
8) Does the style of the article match the style of the front cover? Is a house style being developed across all the pages you have analysed?
Analysing Contents Pages
Answer the following questions about your chosen contents page
1. How is the information organised so that it is accessible to the audience? What are the main areas of interest that the magazine covers? What does the magazine consider to be important? What does this suggest about the audiences interests and values?
2. Is the readers’ eye drawn to any special features? How is this achieved?
3. What colours and fonts are used? Does this support the style of the front cover? Is a house style being developed?
4. Does the magazine use images? How many images are there? How have these images been constructed? How do they appeal to the target audience?
5. Are there any promotional features? Is the magazine logo placed anywhere on the page? How dominant is it? Does the brand have any other franchises? Are these promoted on the contents page?
Monday, 10 January 2011
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